3 Important Elements of a Good Business Card

by Talentpreneur Hub Events on Friday, April 24, 2009 |

No matter how catchy your company name is, it will not market itself without pro-active effort from you. Business card is a non-expensive way for small business owner to build company's brand. So, do make nice business card for your company and spread it around to friends, family and potential and existing clients.

Your business card could be one way to introduce brand name to people you meet. These are elements of a good business card you need to take note before you go to business card designer and make one for your business:

  1. Logo and Company name. A well-designed business card give prominent place to company logo as it's an important element for strong company brand. And the stronger the brand of your company, the easier the your business to expand. No wonder that big company often spend a ton of dollars to design the company logo. As small business owner, you might want to spend less on designing company logo which is fine. However, you should consider that you will carry your company logo for the next 5 to 10 years, or even more.

  2. Information contained. Your name, job title, company's address and contact details like phone number and email is a must. But people communicate with many ways these days so consider other ways for people to reach you like Facebook, Skype and LinkedIn. If your company has a website and blog, which is great, don't hide it from your business card.

    Another essential thing is to give people a clue about what your company provide. I will avoid having one brief paragraph of company history on my business card. One line should do well. Can you tell people what your company is doing in one sentence?

  3. Look and feel. Don't spend your money on average business card, people will just forget. While people tend not to pay attention on other people's business card, well-designed business card will impress people which is at your advantage if it's the first time they heard about your business. Element of business card design including, colors, shape and size, fonts type and size and content layout.
Check out the following link for inspiration of cool business card designs:
http://dzineblog.com/2008/06/cool-business-card-3.html
http://creativebits.org/cool_business_card_designs


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Talentpreneur Hub is established by entrepreneurs for aspiring entrepreneurs.We believe that every individual possesses unique talents which hold great potential to be realized and developed into viable businesses. At Talentpreneur Hub, aspiring entrepreneurs receive training, mentoring and funding to learn, build contacts and gain support to start a business.

Invested by Singapore Management University (SMU) and Spring Singapore under the Enterprise Talent Development Fund (ETDF), Talentpreneur Hub has been featured frequently in the media and a nominee for the annual Spirit of Enterprise Award 2006.

Location: Singapore

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