Starting a Craft Business, Tips and Tricks

by Talentpreneur Hub Events on Thursday, May 21, 2009 |

Singaporeans and expats living in Singapore are not strangers of simple -and-sweet things in life. Collectibles and gifts that have been popular these days such as fresh flower hand bouquet, soft toys, home decorations, unique handmade jewelery (and fashion accessories), cards and handcrafted arts of all kinds.

If you're skilled at making particular craft, having a crafts business is a good way to satisfy others as well as yourself. One trick to succeed in craft business is simply to sell your crafts for enough money that justify your time and materials. First, you need to think about are you going to sell. From there, you can to measure how long time will be taken and money to be spent on making each item. Don't forget to include your marketing cost to cost per item.

To showcase your product, flea markets, bazaars and crafts shows are some of the best place you can pay a visit; but you know that people who attend these events tend to only buy if your crafts are inexpensive. In solving this problem, you can sell your products to sales representatives who understand the industry and who will turn around and market them to retailers. Alternatively, you can also sell them to retailers themselves, place your crafts on consignment in retail shops, or sell them yourself through online shop (or "blog shop") and send via mail order.

What makes this business is popular is because the barrier to entry is relatively easy to tackle; start up costs are low, special licenses and certifications are nil (but just to make sure, you can ask someone who have been in the business for years), you can even start part time if you like and work up to full-time earnings. While you don't need a first class honor bachelor degree in fine arts to be an artisan or crafter, you'll need a genuine love for your specialty, talent and short courses that enhance your crafting techniques. At the end of the day, you get to earn a living doing what you truly enjoy!

Your first customers might come from groups of friends and neighbors. You can then extend your customers-base by offering people from community who attend shows where you display your crafts, or the world at large reached through wholesalers and sales reps. Some artisans have had success selling their products through Tupperware-like home parties.

If you plan to go the wholesale route, hook up with reps at gift shows, which you can locate by calling local and regional chambers of commerce and convention centers, reading gift-industry publications or contacting associations. In Singapore where people appreciate arts, selling crafts shouldn't not be difficult when you understand what exactly they want.


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Talentpreneur Hub is established by entrepreneurs for aspiring entrepreneurs.We believe that every individual possesses unique talents which hold great potential to be realized and developed into viable businesses. At Talentpreneur Hub, aspiring entrepreneurs receive training, mentoring and funding to learn, build contacts and gain support to start a business.

Invested by Singapore Management University (SMU) and Spring Singapore under the Enterprise Talent Development Fund (ETDF), Talentpreneur Hub has been featured frequently in the media and a nominee for the annual Spirit of Enterprise Award 2006.

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